Why Use Instagram Advertising
Instagram is a powerful marketing tool – if you’re not already taking advantage of it, you should be! Instagram helps find new consumers, build advocacy, and drive business impact at the intersection of culture and advertising. While there are many reasons to use Instagram advertising, here are some of the major benefits of the platform:
- Instagram allows you to reach out to new consumers who might not be aware of your brand
- Instagram is a great way to build advocacy for your brand
- The platform can have a measurable impact on business outcomes
If you’re not already using Instagram for your marketing efforts, what are you waiting for?
Instagram is one of the largest growing social media platform
Instagram is a popular social media platform with over 12.75 million users in Canada. It is continuing to grow at a rate of almost 30% per year. This makes קניית לייקים לאינסטגרם it one of the fastest growing social media platforms. Instagram is popular among all age groups and has potential for exponential growth.
People on Instagram use it to research, engage, register and buy
Did you know that nearly half of all Instagram users visit brand and business profiles every day? And that over 80% of them use the platform to research products and services?
What’s more, a third of users have made a purchase through Instagram – making them 70% more likely to buy than non-Instagram users. Plus, with an engagement rate of 4.21%, Instagram ads offer significantly higher ROI than ads on other platforms like Pinterest and Twitter.
So if you’re not using Instagram to promote your business, you could be missing out on some serious sales!
Instagram users engage with brands and businesses
90% of people on Instagram follow a business, which makes it a great platform for promoting your brand. 2 in 3 people say that Instagram enables them to interact with brands, and 50% of users are more interested in a brand when they see ads for it on Instagram. With such a highly engaged user base, Instagram is an extremely effective platform for marketing your business. In fact, reports show that Instagram users have a 4.21% engagement rate when presented with visually appealing and stimulating material. That’s 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter.
Speak directly with people that reach out to you
Direct communication leads to increased customer satisfaction
Having a business Instagram account is a great way to connect with your target audience and promote your products or services. By responding to users directly from your brand, you’re humanizing your company and giving people the opportunity to have their voices heard. This can all start with a hashtag. Use user-generated content (UGC) to enhance your marketing initiatives and expand your reach to a larger audience. Not only will this help you increase visibility, but you’ll also see higher engagement and conversion rates.
